Bachelor of Communication (Hons) in Corporate Communication

Bachelor of Communication (Hons) in Corporate Communication

KP/JPS(R2/321/6/0238)01/24
Intakes: March, June/July & Sept/Oct
Mode of Study: Full Time
Duration: 3 Year Credits: 122
Level of Study:
Field of Study:
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ABOUT THIS PROGRAMME

The Bachelor of Communication (Hons) in Corporate Communication (BCCC) prepares students with extensive theoretical and practical skills of corporate communication such as organizational communication, managerial communication, and crisis management among many other courses which would equip students to communicate across borders.

Corporate communication is a huge field because you have to communicate with not only locals, but with people from all over the world. It is important to know the right way to communicate with them and also how to avoid crisis. This course prepares students with theoretical knowledge and also skills that they will need to succeed in the corporate field.

Is this programme for me?

If you are interested in marketing, management, and want to be in the corporate field, this course will help sharpen your skills.

What will I learn?

This programme will prepare students with extensive knowledge and corporate communication skills. They will not only learn organisational and managerial communication, but also learn how to manage crisis.

In addition to that, they will learn how to communicate with people from different backgrounds and culture and also be trained to think critically.

The syllabus of this course has been designed to improve students’ soft skills and to make them better at communicating with not only people within the country, but with people from all around the world. Students will be exposed to workplace-related tasks which will prepare them for their corporate lives in the future.

CHECK IF YOU ARE ELIGIBLE

STPM Minimum 2 Principal Passes and a C in SPM English
A-Level Minimum 2 Principal Passes and a C in O-Level English
UEC Minimum 5Bs (including English)
Diploma/HND Minimum CGPA of 2.00
Foundation / Matriculation Minimum CGPA of 2.00
SAM/HSC/AUSMAT TER/UAI: average 60% or higher in 5 subjects
CPU/CIMP Average of 60% or higher in 6 subjects
IB 26 points or higher based on 6 subjects
Other Qualifications As recognised by the Senate of IUKL as equivalent to STPM
ENGLISH LANGUAGE REQUIREMENT
IELTS 5
TOEFL (PBT) 500
TOEFL (IBT) 61
PTE 36
MUET BAND 3

WHAT WILL YOU LEARN?

Year 1

Theories of Communication, Introduction to Social Science, Critical Reading Skills, Basic Marketing, Office Application Technology, Hubungan Etnik / Pengajian Malaysia 3, Human Communication, Introduction to Corporate Communication, Tamadun Islam & Tamadun Asia / Bahasa Melayu Komunikasi 3, Small Group Communication, Mass Media and Society, Introduction to Corporate Multimedia , Communication Laws and Ethics, U2 Subject, Public Speaking

Year 2

Organizational Communication Strategies, Cross Cultural Communication, Corporate Writing, Publicity, Basic Entrepreneurship, Meeting Skills, Free Elective I, Corporate Communication Strategies, Managing Media Relations, U3 Subject, Corporate Interviewing, Managing Advertising and Promotion, International Relations, Managerial Communication, Research Methods, Knowledge Management

Year 3

Project Paper, Crisis Communication Management, Integrated Marketing Communication, Effective Negotiation, Free Elective II, International Marketing, Internet Marketing, U4 Subject, Industrial Training

How Much You Need To Pay

MALAYSIAN STUDENTS
Tuition Fees RM46,360.00
Deposit (Refundable) RM250.00
Insurance RM70.00/year
Other Fees Sem S/Sem
Library
Student Club
RM160.00
RM80.00
RM80.00
RM40.00
Total Fees (Approximate) RM48,600.00
INTERNATIONAL STUDENTS
Tuition Fees RM47,580.00
Caution Fee (Refundable) RM1,500.00
International Student Administrative Fee RM4,800.00
Medical Insurance RM600.00/year
Medical Examination RM250.00/year
Visa Processing RM360.00/year
Other Fees Sem S/Sem
Library
Student Club
RM160.00
RM80.00
RM80.00
RM40.00
Total Fees (Approximate) RM58,200.00

OUR SUCCESS STORY

CAREER CHOICES

What are the career prospects?

Graduates of this programme can be employed as:

  • Media Relations Officers
  • Event Executives
  • Media Officers
  • Marketing Executives
  • PR Executives
  • Customer Relations Executives
  • Crisis Management Officers
  • Communication Consultants

MORE ABOUT THIS PROGRAMME

How much will I make?

It is difficult to determine a specific salary for degree holders as there are many career paths available for communication students. Just like other careers, the higher the position you hold, the higher your salary will be.

Did you know?

The English language is highly in demand, and being able to communicate in English will improve your marketability, mostly when you are looking to work in the corporate world.

Want to know more about the programme?



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