Bachelor of Communication (Hons) in Corporate Communication

Bachelor of Communication (Hons) in Corporate Communication

R2/321/6/0238
Intakes: March, June & October
Mode of Study: Full Time
Duration: 3 year
Credits: 122
Level of Study:
Field of Study:
Ask About This Programme

ABOUT THIS PROGRAMME

The Bachelor of Communication (Hons) in Corporate Communication (BCCC) prepares students with extensive theoretical and practical skills of corporate communication such as organizational communication, managerial communication, and crisis management among many other courses which would equip students to communicate across borders.

Corporate communication is a huge field because you have to communicate with not only locals, but with people from all over the world. It is important to know the right way to communicate with them and also how to avoid crisis. This course prepares students with theoretical knowledge and also skills that they will need to succeed in the corporate field.

Is this programme for me?

If you are interested in marketing, management, and want to be in the corporate field, this course will help sharpen your skills.

What will I learn?

This programme will prepare students with extensive knowledge and corporate communication skills. They will not only learn organisational and managerial communication, but also learn how to manage crisis. In addition to that, they will learn how to communicate with people from different backgrounds and culture and also be trained to think critically.

The syllabus of this course has been designed to improve students’ soft skills and to make them better at communicating with not only people within the country, but with people from all around the world. Students will be exposed to workplace-related tasks which will prepare them for their corporate lives in the future.

CHECK IF YOU ARE ELIGIBLE

STPM Minimum 2 Principal Passes (C) (CGPA 2.0) and a C in SPM English
A-Level Minimum 2 Principal Passes (C) and a C in O-Level English
UEC Minimum 5Bs (including English)
Diploma/ HND Minimum CGPA of 2.00
Foundation/Matriculation Minimum CGPA of 2.00
SAM/ HSC/ AUSMAT TER/UAI: average 60% or higher in 5 subjects
CPU/ CIMP Average of 60% or higher in 6 subjects
IB 26 points or higher based on 6 subjects
Other Qualifications As recognised by the Senate of IUKL as equivalent to STPM
ENGLISH LANGUAGE REQUIREMENT
IELTS 5
TOEFL (PBT) 500
TOEFL (IBT) 46
PTE 47
MUET BAND 3
Cambridge English 154

WHAT WILL YOU LEARN?

Year 1

MPU Subjects (U1), Human Communication, Theories of Communication, Small Group Communication, Introduction of Corporate Communication, Mass Media and Society, Introduction to Corporate Multimedia, Introduction to Social Science, Communication Law and Ethics, Office Application Technology, Basic Marketing, Critical Reading Skills, Public Speaking, MPU Subjects (U2)

Year 2

MPU Subject (U3), Organizational Communication Strategies, Cross Cultural Communication, Corporate Writing, Corporate Interviewing, Corporate Communication Strategies, Managing Advertising and Promotion, Managing Media Relations, International Relations, Managerial Communication, Basic Entrepreneurship, Meeting Skills, International Marketing, Freee Elective I, MPU Subject (U4)

Year 3

Crisis Communication Management, Integrated Marketing Communication, Research Methods, Knowledge Management, Effective Negotiation, Internet Marketing, Project Paper, Free Elective II, Industrial Training

OUR SUCCESS STORY

CAREER CHOICES

Graduates from Bachelor of Communication (Hons) in Corporate Communication can be employed in various professional careers such as:

  • Corporate Communication Executive
  • Public Relations Executive
  • Media Relations Officer
  • Event Executive
  • Media Officer
  • Marketing Communication Executive
  • Customer Service Executive
  • Crisis Management Officer
  • Communication Consultant

MORE ABOUT THIS PROGRAMME

How much will I make?

It is difficult to determine a specific salary for degree holders as there are many career paths available for communication students. Just like other careers, the higher the position you hold, the higher your salary will be.

Did you know?

The English language is highly in demand, and being able to communicate in English will improve your marketability, mostly when you are looking to work in the corporate world.

Want to know more about the programme?



    TOP