Bachelor of Communication (Hons) in Integrated Marketing Communication

Bachelor of Communication (Hons) in Integrated Marketing Communication

KP/JPS(R/321/6/0150)05/20
Intakes: March, June/July & Sept/Oct
Mode of Study: Full Time
Duration: 3 Year
Credits: 122
Level of Study:
Field of Study:
Ask About This Programme

ABOUT THIS PROGRAMME

The Bachelor of Communication (Hons) in Integrated Marketing Communication trains students to explore a career in the marketing communication field. Students who graduate with this qualification will be able to design marketing communication campaigns that will spark interest and generate awareness about brands and products. Students will be armed with the knowledge of the various types of marketing communication tactics and strategies, from basic publicity to the use of viral marketing. In addition, this programme provides students with the opportunity to develop problem-solving and analytical skills to seek new and innovative solutions in integrating marketing communication functions.

It is very important to have a marketing plan when it comes to doing business. A good marketing plan will help businesses grow and gain success. It is important to know how to combine and use marketing tools in order for them to work in harmony. This course prepares students to design a good marketing plan and also to be able to promote products.

Is this programme for me?

If you are interested in business and sales, this course will help you to develop and sharpen your marketing skills.

What will I learn?

The Bachelor in Integrated Marketing Communication trains students to design marketing campaigns. Students will also be able to create awareness to consumers regarding brands and products.

They will not only learn marketing communication tactics and strategies, but also be trained to develop their problem-solving and analytical skills to devise creative solutions when it comes to integrating marketing communication tools and functions.

CHECK IF YOU ARE ELIGIBLE

STPM Minimum 2 Principal Passes and a C in SPM English
A-Level Minimum 2 Principal Passes and a C in O-Level English
UEC Minimum 5Bs (including English)
Diploma/HND Minimum CGPA of 2.00
Foundation / Matriculation Minimum CGPA of 2.00
SAM/HSC/AUSMAT TER/UAI: average 60% or higher in 5 subjects
CPU/CIMP Average of 60% or higher in 6 subjects
IB 26 points or higher based on 6 subjects
Other Qualifications As recognised by the Senate of IUKL as equivalent to STPM

WHAT WILL YOU LEARN?

Year 1

Theories of Communication, Introduction to Social Science, Introduction to Integrated Marketing Communication, Basic Marketing, Office Application Technology, Hubungan Etnik / Pengajian Malaysia 3, Human Communication, Introduction to Corporate Communication, Tamadun Islam & Tamadun Asia / Bahasa Melayu Komunikasi 3, Mass Media and Society, Introduction to Corporate Multimedia, Communication Laws and Ethics, Public Relations Practices, Interactive Skills, U2 Subject

Year 2

Cross Cultural Communication, Corporate Writing, Publicity, Basic Entrepreneurship, Critical Reading Skills, Free Elective I, Consumer Behaviour, E-Advertising, U3 Subject, Managing Advertising and Promotion, Branding and Positioning, Promotional Writing, International Relations, Research Methods, Knowledge Management

Year 3

Crisis Communication Management, IMC Campaign and Planning, Creative Strategy and Production in IMC, Effective Negotiation, IMC and Globalization, Free Elective II, International Marketing, Internet Marketing, U4 Subject, Industrial Training

How Much You Need To Pay

MALAYSIAN STUDENTS
Tuition Fees RM43,920.00
Deposit (Refundable) RM250.00
Insurance RM70.00/year
Other Fees Sem S/Sem
Library
Student Club
RM160.00
RM80.00
RM80.00
RM40.00
Total Fees (Approximate) RM46,200.00
INTERNATIONAL STUDENTS
Tuition Fees RM45,140.00
Caution Fee (Refundable) RM1,500.00
International Student Administrative Fee RM4,800.00
Medical Insurance RM600.00/year
Medical Examination RM250.00/year
Visa Processing RM360.00/year
Other Fees Sem S/Sem
Library
Student Club
RM160.00
RM80.00
RM80.00
RM40.00
Total Fees (Approximate) RM55,700.00

OUR SUCCESS STORY

CAREER CHOICES

What are the career prospects?

Students can be employed in various professional careers such as:

  • Copy Writers
  • Advertising Executives
  • Media Planners
  • Creative Directors
  • Advertising Entrepreneurs
  • Brand Executives
  • Art Directors
  • Social Media Executives

MORE ABOUT THIS PROGRAMME

How much will I make?

It is difficult to determine a specific salary for degree holders as there are many career paths available for communication students. Just like other careers, the higher the position you hold, the higher your salary will be.

Did you know?

Integrated marketing is a rapidly developing and more in use compared to traditional marketing methods. Brands are more open to integrated marketing and because of that, it is highly in demand.

Want to know more about the programme?



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