Bachelor of Business Administration (Hons)

Bachelor of Business Administration (Hons)

R2/340/6/0772
Intakes: March, June and Oct
Mode of Study: Full Time
Duration: 3 years
Credits: 120
Level of Study:
Field of Study:
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ABOUT THIS PROGRAMME

This programme covers essential areas such as management, marketing, finance, and operations, laying the groundwork for understanding business operations and strategies.

Who should take this programme?

A Bachelor in Business Administration (BBA) is generally suitable for individuals who have a strong interest in business management, leadership roles, and entrepreneurship.

What will I learn?

A Bachelor of Business Administration (BBA) program typically covers a broad range of subjects aimed at preparing students for various roles in the business world. Here are some key areas that students can expect to learn during their BBA studies:

Core Business Disciplines:

  1. Management: Principles of management, organizational behavior, leadership, and strategic management.
  2. Marketing: Fundamentals of marketing strategies, consumer behavior, market research, and digital marketing.
  3. Finance: Financial accounting, managerial finance, investments, and financial analysis.
  4. Operations: Operations management, supply chain management, quality management, and project management.

What are the majors of this programme?

  • The Entrepreneurship major provides students with not only the skills and abilities to develop market and manage their own business but they can also apply for a career with companies and make existing businesses more productive. Students will be required to develop business plans, the goals of the business and the plan on how to achieve them. You will also develop skills in creative thinking, communication, decision making, time management etc.
  • The Finance and Banking major educates students towards understanding the financial aspects such as the operations of financial institutions and markets and also the financial management of business operations. Students will learn the process of planning, directing, monitoring, organizing and controlling the monetary resources of an organization. Students will also get some insights into banking, investments, insurance, tax, loans etc.
  • The Islamic Finance and Banking major is similar to the Financial and Banking major. The difference is that students will learn the financial aspects based on the Islamic modes. With Malaysia poised to be the International Islamic Finance hub, this programme would provide you an edge to excel in the financial industry.
  • The Human Resource Management major trains students on people management skills. Students will need to know how employees in an organization can stay motivated to accomplish organizational goals. There are ways to attract, reward, develop and retain human resources of a company. An organization needs a quality workforce to make sure they can function at the top of their game. Without the human capital, the organization will not be able to achieve their targets.
  • The International Business major will let students adapt themselves with the methods to the needs of foreign environments. International business requires special skills to achieve international goals of the organization. Students will learn in detail of business approach according to countries which means that they will have to understand the culture, politics, language, customs, so on and so forth. Graduates of this programme will get the chance to work across borders and deal with representatives from other countries.
  • The Marketing major prepares students to reach out to the audience or consumers in the market. To market products and services, particularly over competitors, students will learn the techniques of convincing people to purchase them. This major is the most creative amongst the others as you will be involved in advertising, marketing campaigns, developing marketing materials and also work with the media for a given product.
  • The Management major is beneficial for students as their prime major. Student will be exposed to effective teamwork, leadership, organizational culture, strategic planning and human resource management. Careers for this major are found in all industries because experts in this field are essential to the success of all organizations.

CHECK IF YOU ARE ELIGIBLE

STPM Minimum 2 Principal Passes (C), pass Mathematics and English in SPM
STAM Minimum grade of jayyid, pass Mathematics and English in SPM
A-Level Minimum 2 Principal Passes (C)
UEC Minimum 5Bs (including Mathematics)
Diploma/ HND Minimum CGPA of 2.00
Foundation/Matriculation Minimum CGPA of 2.00
SAM/ HSC/ AUSMAT TER/UAI: average 60% or higher in 5 subjects
CPU/ CIMP Average of 60% or higher in 6 subjects
IB 26 points or higher based on 6 subjects
Other Qualifications * As recognised by the Senate of IUKL as equivalent to STPM
* STPM/STAM: Candidates without a pass in Mathematics at SPM level may be admitted if their qualifications include a Mathematics subject that is equivalent to SPM level.
ENGLISH LANGUAGE REQUIREMENT
IELTS 5.5
TOEFL (PBT) 550
TOEFL (IBT) 46

WHAT WILL YOU LEARN?

Year 1

Mata Pelajaran Umum (General Subject), Microeconomics, Macroeconomics, Business Mathematics, Introduction to E-Commerce, Introduction to Financial Accounting, Introduction to Statistics, Office Application Technology, Organizational Management, Report Writing, Interactive Skills

Year 2

Basic Entrepreneurship, Business Ethics, Business Law, Financial Management, Cost Accounting, Research Methods, Marketing Management, Operations Management, Organizational Behavior, Professional Communication, Major Electives I & II

Year 3

Strategic Management, Knowledge Management, International Business, Major Electives III & IV, Free Electives, Industrial Training

OUR SUCCESS STORY

CAREER CHOICES

  • Retail/Merchandise
  • Banks/ Financial Services
  • Advertising Agencies
  • Branding Agencies
  • Education
  • Established corporations

MORE ABOUT THIS PROGRAMME

A Bachelor in Business Administration (BBA) is a popular undergraduate degree program designed to provide students with a solid foundation in business principles and management practices. BBA is an excellent choice for students interested in pursuing careers in business, management, entrepreneurship, or further academic studies in related fields. It offers a well-rounded education that combines theoretical knowledge with practical skills essential for success in today's competitive business environment.

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