Diploma in Corporate Communication

Diploma in Corporate Communication

R2/321/4/0081
Intakes: March, June & October
Mode of Study: Full Time
Duration: 2.5 years
Credits: 96
Level of Study:
Field of Study:
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ABOUT THIS PROGRAMME

The Diploma in Corporate Communication offers a structured package of courses that gives students the basic knowledge and understanding of the corporate communication field. The programme incorporates the practice of public relations, advertising, marketing, management, psychology, IT, law and ethics among others. This multidisciplinary curriculum is designed to give students the extra edge in their careers.

When it comes to the workplace setting and when doing business, a person must know how to communicate appropriately. Communicating in the corporate field is not the same as casual communication between friends. This course teaches students the basic concepts of corporate communication.

Is this programme for me?

If you are interested in the area that covers a range of skills and knowledge in public relations, media relations, brand management, event management, intercultural communication and want to be in the corporate field, this course will help sharpen your skills.

What will I learn?

The syllabus of this course gives students the basic knowledge and understanding of corporate communication.Students will be exposed to internal and external communication, public relations, digital communication, advertising, management, and other relevant skills to be able to be successful in the corporate world. Students will also be able to develop and improve on their soft skills.

Students will be able to develop their expertise through the practical tasks which will prepare them for their corporate lives in the future.

CHECK IF YOU ARE ELIGIBLE

SPM Minimum 3Cs (including English)
O-Level Minimum 3Cs (including English)
UEC Minimum 3Bs (including English)
Certificate/SKM III Minimum CGPA of 2.00 with a C in English SPM
Other Qualifications As recognised by the Senate of IUKL as equivalent to SPM
Additional: Students without a C in English SPM will be required to take IELTS or its equivalent
ENGLISH LANGUAGE REQUIREMENT (INTERNATIONAL)
IELTS 5
TOEFL (PBT) 500
TOEFL (IBT) 42
PTE 47
MUET BAND 3
Cambridge English 154

WHAT WILL YOU LEARN?

Year 1

Fundamentals of Corporate Communication, Introduction to Communication Theories, Introduction to Public Relations, Grammar in Action I, Grammar in Action II, Effective Listening & Speaking Skills I, Effective Listening & Speaking Skills II, Essential of Human Communication, Psychology of Communication, Customer Relations, Corporate Communication Practice I, Principles of Management, Office Application Software, Corporate Communication Practice II, MPU Subjects (U1, U2)

Year 2

Intercultural Communication, Contemporary Advertising, Oral Communication in Business, Introduction to Brand Management, Professional Image Building, Corporate Communication Practice III, Mass Media and Society, Desktop Publishing, Organizational Communication, Professional & Organisational Writing, Ethics and the Media, Negotiation for Success, Publicity and Strategies in Corporate Communication, Public Relations Practices, MPU Subjects (U3, U4)

OUR SUCCESS STORY

CAREER CHOICES

Graduates from Diploma in Corporate Communication can be employed in various professional careers such as:

  • Corporate Communication Executive
  • Junior Executive
  • Public Relations Officer
  • Media Officer
  • Customer Service Officer
  • Event Officer
  • Marketing Communication Officer

MORE ABOUT THIS PROGRAMME

Diploma in Corporate Communication trains students with the knowledge and skills in managing organization effectively. Students will learn the fundamentals of how to develop and implement communication strategies that will be aligned with organisational goals for the corporate reputation. The exposure to digital and social media communication will be part of the programme as following the current trends.

Students will be able to learn the planning and strategies for internal communication to enhance employee engagement. On top of that, the students will be exposed to understand how organizations communicate with external stakeholders such as customers, media, investors, government,and the community as a whole.

This programme will give more opportunities to students to apply theoretical knowledge in real-world settings with practical projects, case studies and event management. Having all of these will make the students be ready for developing their careers in corporate communication, marketing communication, public relations and other related fields.

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