Bachelor of Business Administration (Honours) in E-Commerce

Bachelor of Business Administration (Honours) in E-Commerce

R3/0410/6/0012
Intakes: March, June, Oct
Mode of Study: Full Time
Duration: 3 years
Credits: 120
Level of Study:
Field of Study:
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ABOUT THIS PROGRAMME

E-commerce undergraduate program equips students with the knowledge and skills needed to succeed in the dynamic world of online business and commerce. Student will learn the basic operations of managing the business such as marketing, accounting, finance and operation, with emphasis on the application of technology such as the use of internet for marketing, building virtual storefront and social media management. The students later can succeed as online business owner, consultant, digital marketer and e-commerce manager just to name a few.

Who should take this programme?

Anyone with interest in the application of web technology for business and commerce.

What will I learn?

A combination of Business, Management, Communication and Information Technology theories and practical skills.

CHECK IF YOU ARE ELIGIBLE

STPM Minimum 2 Principal Passes (C), pass Mathematics and English in SPM
STAM Minimum grade of jayyid, pass Mathematics and English in SPM
A-Level Minimum 2 Principal Passes (C)
UEC Minimum 5Bs (including Mathematics)
Diploma/ HND Minimum CGPA of 2.00
Foundation/Matriculation Minimum CGPA of 2.00
SAM/ HSC/ AUSMAT TER/UAI: average 60% or higher in 5 subjects
CPU/ CIMP Average of 60% or higher in 6 subjects
IB 26 points or higher based on 6 subjects
Other Qualifications * As recognised by the Senate of IUKL as equivalent to STPM
* STPM/STAM: Candidates without a pass in Mathematics & English at SPM level may be admitted if it contains subjects in Mathematics & English that is equivalent to SPM level.
ENGLISH LANGUAGE REQUIREMENT
IELTS 5.5
TOEFL (PBT) 550
TOEFL (IBT) 46
PTE 51
MUET BAND 3
Cambridge English 160

WHAT WILL YOU LEARN?

Year 1

Mata Pelajaran Umum (General Subject), Basic Marketing, Business Economics, Business Mathematics, Database Concepts, Introduction to E-Commerce, Introduction to Financial Accounting, Introduction to Statistics, Office Application Technology, Organizational Management, Report Writing

Year 2

Basic Entrepreneurship, Business Ethics, Business Law, Corporate Finance, Cyber Law, Financial Management, Free Electives, Innovation Management, Intermediate E-Commerce, International Business, International Marketing / Quality Management, Managing Cultural Diversity, Operations Management, Organizational Behaviour, Professional Communication, Technology Management

Year 3

E-Customer Relation Management, Free Electives, Industrial Relations / Management Information System / Marketing Management, Internet Marketing, Knowledge Management / Human Resources Management, Project Paper 1 & 2 / Industrial Training, Seminar in E-Commerce, Strategic Management

OUR SUCCESS STORY

CAREER CHOICES

Online Business Owner, E-Commerce Consultant, E-Commerce Manager, Social Media Manager, Digital Marketer, E-Commerce Analyst, Content Creator and E-Business/Commerce Researcher.

MORE ABOUT THIS PROGRAMME

Bachelor of Business Administration in E-Commerce prepares students for a wide range of managerial position in the e-commerce environment. The students acquire theories as well as practical skills in all phases of business including information technology. This program allows students to enhance their skills in selling and buying of organizational product and service over the electronic system

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