Intakes: March, June, September / October
Mode of Study : Full Time
Duration : 3 Years
Credit Hour : 122

The Bachelor of Communication (Hons) in Integrated Marketing Communication trains students to explore a career in the marketing communication field. Students who graduate with this qualification will be able to design marketing communication campaigns that will spark interest and generate awareness about brands and products. Students will be armed with the knowledge of the various types of marketing communication tactics and strategies, from basic publicity to the use of viral marketing. In addition, this programme provides students with the opportunity to develop problem-solving and analytical skills to seek new and innovative solutions in integrating marketing communication functions.

Year 1

Theories of Communication • Introduction to Social Science • Introduction to Integrated Marketing Communication • Basic Marketing • Office Application Technology • Hubungan Etnik / Pengajian Malaysia 3 • Human Communication • Introduction to Corporate Communication • Tamadun Islam & Tamadun Asia / Bahasa Melayu Komunikasi 3 • Mass Media and Society • Introduction to Corporate Multimedia • Communication Laws and Ethics • Public Relations Practices • Interactive Skills • U2 Subject

Year 2

Cross Cultural Communication • Corporate Writing • Publicity • Basic Entrepreneurship • Critical Reading Skills • Free Elective I • Consumer Behaviour • E-Advertising • U3 Subject • Managing Advertising and Promotion • Branding and Positioning • Promotional Writing • International Relations • Research Methods • Knowledge Management

Year 3

Crisis Communication Management • IMC Campaign and Planning • Creative Strategy and Production in IMC • Effective Negotiation • IMC and Globalization • Free Elective II • International Marketing • Internet Marketing • U4 Subject • Industrial Training

STPM Minimum 2 Principal Passes and a C in SPM English
A-Level Minimum 2 Principal Passes and a C in O-Level English
UEC Minimum 5Bs (including English)
Diploma/HND Minimum CGPA of 2.00
Foundation / Matriculation Minimum CGPA of 2.00
SAM/HSC/AUSMAT TER/UAI: average 60% or higher in 5 subjects
CPU/CIMP Average of 60% or higher in 6 subjects
IB 26 points or higher based on 6 subjects
Other Qualifications As recognised by the Senate of IUKL as equivalent to STPM
UEC: United Examination Certificate
HND: Higher National Diploma
SAM: South Australian Matriculation
HSC: Higher School Certificate
AUSMAT: Australian Matriculation
CPU: Canadian Pre-University
CIMP: Canadian International Matriculation Programme
IB: International Baccalaureate Diploma
STPM: Sijil Tinggi Persekolahan Malaysia
SPM: Sijil Peperiksaan Malaysia
MALAYSIAN STUDENTS
Tuition Fees RM43,920.00
Deposit (Refundable) RM250.00
Insurance RM70.00/year
Other Fees Sem S/Sem
Library
Student Club
RM160.00
RM80.00
RM80.00
RM40.00

To view complete fee structure for Malaysian Students, please click HERE
To view complete fee structure for International Students, please click HERE

INTERNATIONAL STUDENTS
Tuition Fees RM45,140.00
Caution Fee (Refundable) RM1,500.00
International Student Administrative Fee RM4,800.00
Medical Insurance RM530.00/year
Medical Examination RM265.00/year
Visa Processing RM381.60/year
Other Fees Sem S/Sem
Library
Student Club
RM160.00
RM80.00
RM80.00
RM40.00
  • Copy Writer
  • Advertising Executive
  • Media Planner
  • Creative Director
  • Advertising Entrepreneur
  • Brand Manager
  • Art Director
  • Social Media Executive

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